New division of leading tech marketing firm Puzzle Partner offers integrated research, survey and content services for companies across all industries to grow their business with insights into customers, prospects, trends, and emerging market demands.
Puzzle Partner, a leading B2B technology marketing and PR agency, has launched Knowingli, a new division focused on helping brands bridge a gap the company sees in the market. Knowingli brings together integrated market research, custom surveys, sponsored reports, and content marketing services to make them fast, accessible, and affordable for companies and budgets of all sizes.
“Once the pandemic hit, we realized the world, and business had changed forever,” explains Ivana Johnston, the company’s co-founder. “What once worked, was not going to work anymore, and brands needed to adapt their approach to align with emerging consumer expectations, trends, and a new landscape. To get a finger on the pulse and be able to create meaningful, relevant content to fuel sales, we began to look for market research services that could serve our clients. We soon realized there was a gap in this space that we were uniquely positioned to fill because we could bring together an ecosystem of data-science, content, and PR to deliver quicker, more cost-effective turnkey options.”
Knowingli has partnered with global gold standard data and technology providers used by companies like Google, Slack, Facebook, LinkedIn, Spotify, Marriot, CDC, Sutter Health, Goldman Sachs, BMW, NBA, StubHub, Cirque du Soleil, Emirates, Hello Fresh, and eMarketer. With access to over 40,000 data points, 22 million panelists, across over 46 countries, the agency offers a complete suite of survey-led capabilities which allows them to create, collect, analyze, and deliver insights for:
- Sponsored trends reports
- Sales and pitch decks
- Customer and user experience
- Employee feedback
- Product and concept testing
- Marketing and brand measurement
- Purchase journey and motivations
- Event feedback
- Opinion and pulse polls
- Member communities
“When I was selling and marketing enterprise technology, I would have loved to have had timely insights and dedicated market research reports that could validate reasons why prospects should implement our systems,” says Knowingli’s co-founder Alan Young. “There has never been a more important time to launch this kind of service as so many companies try to find their path to recovery and the next normal. Market research is not just for large, established brands – if anything, it is even more crucial for start-ups and smaller companies. Whether it is data for pitch decks and sales collateral or customer feedback to drive innovation, market research is the most powerful way to define a brand as a thought leader, break through the clutter, and drive revenue.”
Knowingli is a market research agency focused on delivering intelligence that fuels smart business strategies, content, marketing, and sales. With access to over 40,000 data points, 22 million panelists, across over 40 countries, as well as custom survey-led research capabilities, we help companies across all industries to grow their business with better insights into their customers, prospects, trends, and emerging market demands.
Our data partners are the global gold standard used by companies like Google, Slack, Facebook, LinkedIn, Spotify, CDC, Sutter Health, Goldman Sachs, BMW, NBA, StubHub, Cirque du Soleil, Emirates, Hello Fresh, and eMarketer. Knowingli has reimagined the idea of integrated market research and content marketing services to make them accessible and affordable for companies and budgets of all sizes.
To learn more visit knowingli.co
About Puzzle Partner
Puzzle Partner is a marketing agency focused exclusively on the complex B2B initiatives of technology innovators across industries including hospitality, travel, healthcare, life sciences, pharma, media and entertainment. We take a brand-centric approach to developing messaging and building integrated communications programs, with services that include public relations, thought leadership content creation, digital marketing, branding, and lead generation. With a proven track record of cultivating organizations of all sizes to effectively scale and a portfolio of highly successful exits, we help our clients gain visibility, raise their profile and ultimately increase their sales revenues.
To learn more visit puzzlepartner.co.