Research helps navigate market changes, assess customer demand and shines a light on how customer expectations have shifted Consumers run the world — the business world, that is. Why? Because they hold the buying power and, without buyers, brands simply don’t have a business. With this in mind, brands (regardless of industry) need to play […]
Now, more than even, companies of all types and sizes should be leveraging market trends and customer feedback to stay relevant when it comes to products, messaging and engagement.
In any business (regardless of industry) market research stands the test of time as an invaluable tool. The collection and analysis of consumer information can effectively inform and shape the development of products and services — as well as the distribution and continued evolution of those offerings. Leveraging the power of surveys, questionnaires, focus groups […]
With no ability to foresee the COVID-19 pandemic and its effects on all of us in both our personal and work life before the new year, organizations have had to be agile to navigate, 2020. Despite the halt, perhaps even a ‘reshuffling of the deck’ of what we call our day-to-day life, businesses’ rules have […]