Now, more than even, companies of all types and sizes should be leveraging market trends and customer feedback to stay relevant when it comes to products, messaging and engagement.
In any business (regardless of industry) market research stands the test of time as an invaluable tool. The collection and analysis of consumer information can effectively inform and shape the development of products and services — as well as the distribution and continued evolution of those offerings. Leveraging the power of surveys, questionnaires, focus groups […]
Developing new technology is no small task, especially when so many industries around the globe rely almost entirely on the continued evolution of cutting-edge platforms and capabilities. Hospitality is no exception; the software that hoteliers invest in will play a pivotal role in curating the guest experience and, ultimately, deciding a hotel’s success. The software […]
With no ability to foresee the COVID-19 pandemic and its effects on all of us in both our personal and work life before the new year, organizations have had to be agile to navigate, 2020. Despite the halt, perhaps even a ‘reshuffling of the deck’ of what we call our day-to-day life, businesses’ rules have […]